The Yummy Yorkshire Story… How it all began
“A good cook is like a sorceress who dispenses happiness." – Elsa Schiaparelli
Yummy Yorkshire is the brain child of Jeremy & Louise Holmes. An artisan ice cream business that was born out of a surplus of cream and a third generation dairy farmer that was keen to make his mark on his time as custodian of the farm.
Ice Cream Parlour 2007
Starting with an initial investment of £24k back in 2007 the wheels were set in motion to create a product that reflected the creative flair of this entrepreneurial couple. Launching with a unique Liquorice flavour they quickly put themselves on the foodie map and bagged a top accolade with the Great Taste Awards which gave their fledgling business just the boost it needed in the early stage of its development. This blazing start has been followed by a string of Great Taste Awards with their ‘virtual’ trophy cabinet standing at 18 awards from the Guild of Fine Foods alone.
Ice Cream Dream 2008
Mastering a dairy related food product wasn’t sufficient for this couple. They quickly recognised the opportunities associated with increased footfall on the farm. In 2008, just a year after launching they opened a 19 seater ice cream parlour. With a desire to remove the seasonality of the product they started to add a basic food menu that enticed customers onto the farm earlier in the day but also out of season when the demand for ice cream fell.
Barn Weddings 2010
Jeremy & Louise have invested heavily into PR and marketing over the last 10 years to ensure that their rural destination was firmly placed on the map to attract as wide an audience as possible. The couple has always advocated developing their brand gradually by adding new activities and developments to the farm as the footfall and their confidence has allowed. Over their time this has involved adding Wedding receptions on their site in both a redundant barn and in their fields along with a large annual Tractor Fest event raising vital funds for the Yorkshire Air Ambulance.
In 2017 following continual investment into both their staff and their surroundings Jeremy & Louise are now the proud owners of an 80 seater restaurant (The Hide & Hoof) with a 30 seater ice cream parlour at the heart of its offering. Employing over 30 local people including 6 chefs their offering has developed significantly. Although they are ranked in the top 20 restaurants across Huddersfield their roots are firmly placed with their farming background. The farm is still a fully functioning dairy farm, grass harvesting is still as massive part of their calendar…. customers are welcome to take a ring side seat in the garden as tractors manoeuvre into the silage clamp.
In 2020 the world was hit with the Coronavirus pandemic. Our restaurant was forced to close as the world went into lockdown as we tried to stop the spread of the virus. We started home deliveries of milk, eggs, bread, veg boxes and of course Yummy Yorkshire ice cream. The restaurant transformed to a take away business so that we could keep going through difficult and challenging times for everyone. After 3 months of full restaurant closure we are set to open our doors again on Saturday 4th July….here starts another chapter in the Yummy Yorkshire journey
Although still in the turmoil that coronavirus has created we have managed to have a positive outlook on the changes that our business has experienced. Being forced into uncertainty we have got creative and evolved to implement new ideas and technologies into our business. Two years ago we would have never envisaged take aways being part of our offering….we’ve embraced this change and continue to offer this alongside our daytime service. Much to our regular customers delight we also introduced a restaurant booking system allowing you to plan ahead and enjoy either a table inside or one of our heated outside booths. 2021 also saw The Udder Room…our outside ice cream, hot & cold drinks serving area become a permanent fixture on the farm. We also added ‘The Bull Bar’ our horse box trailer selling draught lager, wine, spirits & fizz. As the year progresses we have established seasonal opening hours for these element of the business. Outdoor space has continued to be popular as we all get used to living with the virus. ‘The Mistal’ was established this year making use of the barn space we have available to us. Close to ‘The Bull Bar’ it’s a great new additional space to eat your ice cream or even your Hide & Hoof take away…we’ve got more exciting ideas for this area of the farm so watch this space.